The Israel Museum, Jerusalem - Ron Arad, 720
720 Degrees - An installation by architect and designer Ron Arad, created from 8-meter-long silicone ropes forming a perfect circle, displayed in the Art Garden of the Israel Museum, Jerusalem. The installation was planned together with Ron Arad and the museum team to serve as a blank digital canvas for displaying video works by some of the most successful artists in the field, from Israel and around the world. To realize Arad's artistic vision, we chose the unique landscape of the Art Garden, where we defined the most precise location for the industrial structure assembled from over 56,000 silicone ropes. Beyond the logistical production of the installation, we produced all the artistic content for events held around the installation.
