Fresh Paint

Fresh Paint, the Contemporary Art Fair in Tel Aviv, produced by FaZa until a few years ago, is Israel's largest and most influential annual art event, with over 30,000 visitors each year. The fair serves as a meeting point between art enthusiasts and artists and professionals in the field, enabling the purchase of works by leading contemporary artists. The fair featured an international art exhibition, selected projects from galleries and art institutions, an incubator for promising independent artists, a video incubator, and a showcase of Israel's best product designers. Each year, the fair includes the Secret Postcard project - the fair's flagship social project, and the Fresh Paint Salon where talks and meetings about art and culture take place.